Taking “No” For an Answer

We all want to be able to say “yes” to requests from our family, our friends and our customers.  Admittedly, it is the easiest route to take, but not necessarily the best route.

At A-1 Custom Cabinets & Design, we are often asked complicated questions:  Can you meet our time frame?  Can we salvage our old cabinets and have them refaced?  Can we use a lower quality product to save money? 

In a slowing business economy, the lure of telling a customer what they want to hear just to close a sale is very tempting.  Sometimes the hardest thing for a salesperson to do is be upfront and honest, especially when trying to overcome a customer’s objections.  Customers frequently continue to contact multiple companies searching for that one willing to say “yes” to their requests.  However, at the risk of sounding cliché:  talk is cheap, actions speak louder than words.

As a consumer, it is sometimes wise to take “no” for an answer.  When stubbornness makes you press others to agree to things they are uncomfortable with or unable to do, the results can be costly.  All too often our company is called back by those customers we told “no” because of problems created by companies who said “yes.”

So how do you find the right company?  Ask friends and colleagues for recommendations; search reputable referral programs (such as Angie’s List); ask the company you are considering for references; and if possible, avoid a salesperson and deal directly with the owner and/or manufacturer.  A-1 Custom Cabinets & Design is a family owned and operated manufacturer of quality work.  We enjoy making a personal connection with every customer to build their level of confidence in our work.  We have years of experience manufacturing fine cabinetry and designing exquisite interiors. 

We also think it is very important to never under-estimate the power of your “gut reaction.”  You should feel completely comfortable with the company you select.  Open lines of communication ultimately make for the most successful projects, even when that communication may involve the word “no.”


~ by a1cc on September 24, 2009.

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